Creating Effective Title & Meta Tags

It is widely known that the major search engines don't view meta tags with as much importance as they did throughout previous years, but creating well structured & effective tags may still help benefit your search rankings.

However, a well written Title placed within the <TITLE> tag should be viewed as a priority. I personally always take care when creating titles for websites/pages. My best advice for writing these titles is to make it look natural to the human eye, rather than spamming it with comma separated keywords (this looks truly awful, but I have seen it done on many sites). Here is an example template of a well written title:

<TITLE>Target word/s possibly blended within phrase | Website/Brand name</TITLE>

Looking at the 'meta description', this tag should include a well written brief overview of what that particular web page consists of. Time after time I have seen sites that totally ignore this and end up keyword spamming the tag with dividing comma's. From a search engines point of view, this would not do the website any favours in regards to making it worthy of being seen as a good relevant site with well written content, regardless whether it did have good content within the sites body.

When it comes to writing your meta description, think about writing it as if someone else was wording it. Use good grammar and punctuation. Cleverly place some relative keywords & phrases within the description, but don't over do it.

Remember, a good meta description may not always help boost search rankings in all cases, but it is certainly a good starting point & good practice for generating effective content.


Written by Rory Buckley



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