CHOOSING THE RIGHT KEYWORDS & PHRASES
Taking a realistic & sensible approach to choosing appropriate
target keywords and phrases for a website is always a good starting
point. If you are researching for a new website with a new domain
name, try not to set your goals too high in regards to being overly
ambitious with the competitiveness of your keywords.
Prior to doing any research, it is always important to be aware of
the many keyword research resources that there currently are online.
There are too many to name altogether, but the
book keyword tool is one of the best all round online
research tools currently out there and best of all its free to use.
The main aim in researching keywords and phrases is to determine
what would be the best direction to point your seo campaign in
regards to driving targeted visitors via your selected and related
search keywords. Most of these research resources will give you an
estimate of potential search traffic that you could expect to
receive from having a top/high placement for a particular
word/phrase. Don't always take this too seriously as it is only an
estimate & some search queries are seasonal and/or do have variable
Written by Rory Buckley